I. WHAT IS BLUM & CO.?
Blum & Co. is not a brand you follow. It’s a standard you live by.
It’s the foundation of a new kind of culture—one built for the rare few who choose discipline over chaos, legacy over trends, and real-world excellence over digital noise.
This site is your access point to that world.
To the movement.
To The .001% Club—our exclusive, private membership for those living at a higher frequency.
Everything here—from the content to the products to the membership—is designed with intention. This isn’t mass market. This isn’t made for everyone.
This is for the man who’s ready to rise.
II. MEET THE FOUNDER
I’m Nick Blum, and this isn’t a side project or an ego play. This is my life’s work.
Blum & Co. was born out of my own pursuit to become a man of standard—physically, mentally, spiritually, and financially. I've built businesses. I've walked through seasons of abundance and emptiness. And I've learned that success without depth means nothing.
I created this to bring together men who feel the same calling.
Men who aren't looking to "fit in"—but to build out.
Who are willing to trade comfort for conviction.
And who understand that legacy isn't inherited—it's earned.
This brand reflects the path I’m walking.
And if you're here, maybe it's the path you're meant to walk too.
III. THE CODE OF STANDARDS
This is the backbone of Blum & Co.
The filter. The fire. The foundation.
If you want to be part of this, you don’t just wear the name—you embody it.
THE CODE OF STANDARDS
- LIVE WITH INTENTION
Be conscious of your time, energy, and actions. Never move aimlessly. - SPEAK WITH INTEGRITY
Say what you mean. Mean what you say. Keep your word. - PROTECT YOUR PEACE
Guard your environment—mentally, spiritually, and physically. - TRAIN YOUR BODY
Your body is a weapon. Keep it strong. Sharpen it daily. - LEAD WITH FAITH
Put God first. Seek wisdom. Stand for truth—even when it’s unpopular. - BUILD WHAT LASTS
Operate with excellence. Don’t chase trends—create impact. - OWN YOUR ENERGY
How you show up matters. Be the thermostat, not the thermometer. - ELEVATE THE ROOM
Uplift others. Be the example. Refuse to lower your standard to fit in. - MASTER THE DETAILS
Excellence is in the unseen. Obsess over the small things—they become everything. - HONOR THE CALLING
You were made for more. Act like it. Live like it. Leave no part of yourself untapped.
This isn’t motivational fluff.
It’s how we live.
If you can’t uphold this Code, this isn’t your home.
IV. OUR THREE PILLARS
Everything we create, every decision we make, flows through these three non-negotiables. They are the pillars of Blum & Co.—and the blueprint for becoming a man of legacy.
I. VITALITY
High performance isn’t optional—it’s your responsibility.
We train hard, eat clean, recover intentionally, and optimize relentlessly.
Your energy is your edge. Protect it.
II. PROSPERITY
Wealth without wisdom is a trap.
We build with purpose. We lead with faith.
We believe financial success is earned through value, integrity, and mastery.
III. RITUAL
Life isn’t just about grind. It’s about depth.
We create space for real-world connection, elevated experiences, and a lifestyle of meaning.
Because brotherhood, tradition, and presence matter more than likes ever will.
V. WHAT TO EXPECT HERE
This isn’t just a website. It’s your entry point into a new way of living.
Here’s what you’ll find:
- The .001% Club Membership – A private, invite-only experience for those committed to living at a higher standard.
- Premium Drops – Ultra-limited, members-only items—each crafted with intention, meaning, and world-class quality.
- Legacy Club Platform – An exclusive digital experience featuring premium content, future in-person events, and a curated brotherhood of standard-keepers.
- The STANDARD Series – Weekly videos and monologues designed to challenge, inspire, and elevate.
Nothing here is for show.
It’s all built for those who do the work.
VI. WHY THIS MATTERS
Because the world doesn’t need more brands.
It needs more men of standard.
Blum & Co. isn’t here to play the algorithm.
We’re here to build a movement—quietly, powerfully, and permanently.
This isn’t just about business.
This is about legacy.
Welcome to Blum & Co.
Start living your purpose, building your legacy, and holding yourself to a higher standard—today.